How Chaos Drives Success, From the IDF to Tesla

“Research has shown that growth companies that structure their environment to constantly encounter waves of disorder, catalysts to change, restructuring, and more disorder, are likely to become industry leaders, given their more efficient, resilient, creative, and in general more effective character.

The chaos-loving dynamic is an inseparable component of any elite military unit. It is also part and parcel of our business reality, whether we like it or not. Boardrooms are filled with questions and uncertainties about future skills, the nature of work, and how to stay relevant in a world without a playbook. Simply look at companies like General Electric, which, by its own admission, “needs to systematize change,” to understand that chaos is synonymous with reality.”

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